Holiday Rentals vs Long-Term Leases on the Gold Coast
Which is More Profitable for Landlords?
If you own an investment property on the Gold Coast, one of the key decisions you’ll face is whether to offer it as a holiday rental or secure a long-term lease. Both options have benefits and drawbacks, and the best choice will depend on your property’s location, type, and your financial goals.
As a leading Gold Coast property management team, we regularly help landlords weigh up the pros and cons of each strategy.
Profitability on the Gold Coast
Holiday Rentals Gold Coast
Holiday rentals can deliver impressive returns thanks to strong tourist demand. A beachfront apartment in Surfers Paradise or Broadbeach, for example, can achieve premium nightly rates during peak holiday periods. However, landlords must also factor in higher expenses—professional cleaning, marketing, guest management, and quality furnishings are essential to remain competitive in the short-stay market.
Long-Term Rentals Gold Coast
A long-term lease typically offers landlords a more reliable and consistent income stream. While weekly rent may not match peak-season holiday rates, the reduced turnover, minimal furnishing requirements, and lower management costs often result in steady net returns. For properties in residential suburbs or near local amenities, long-term tenancies are usually the most practical option.
Key Factors for Gold Coast Landlords
- Location
Properties in tourist hotspots such as Surfers Paradise, Broadbeach, and Burleigh Heads often perform better as short-term holiday rentals. Suburban areas like Robina, Helensvale, or Southport usually attract stable, long-term tenants. - Property Type
Lifestyle homes—such as luxury apartments or waterfront properties—appeal strongly to holidaymakers. Standard houses and apartments are more suited to tenants seeking long-term stability. - Market Demand
The Gold Coast tourism industry is highly seasonal. While short-term rentals can boom during holiday periods, long-term leases offer year-round demand from local families, students, and professionals.
Management Tips for Success
Holiday Rentals
- Use professional photography and detailed online listings to stand out in the competitive Gold Coast holiday rental market.
- Respond quickly to guest enquiries and focus on building strong reviews.
- Many landlords prefer to work with a property management service to handle bookings, cleaning, and maintenance.
Long-Term Leases
- Careful tenant screening is essential for protecting your investment.
- A clear tenancy agreement and routine inspections help maintain your property’s condition.
- Partnering with experienced Gold Coast property managers ensures ongoing support and reduces the risk of disputes.
Which Option is Right for You?
For landlords on the Gold Coast, choosing between a holiday rental and a long-term lease depends on your property’s strengths and your investment goals. Holiday rentals can deliver strong short-term income but require active management. Long-term leases, on the other hand, provide reliable cash flow with less day-to-day involvement.
At Your Property Team, we help landlords make informed decisions and manage their properties to maximise returns—whether through holiday letting or long-term rental strategies.
Disclaimer: This article provides general information only and does not constitute financial or legal advice. Please seek advice from qualified professionals before making investment decisions.
